The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
2001 | 55m | English
Popularity: 0.9 (history)
| Director: | Barak Goodman |
|---|---|
| Writer: | Rachel Dretzin |
| Staring: |
| A documentary on the marketing of pop culture to Teenagers. | |
| Release Date: | Feb 27, 2001 |
|---|---|
| Director: | Barak Goodman |
| Writer: | Rachel Dretzin |
| Genres: | Documentary, History, Music |
| Keywords | marketing, media, advertising |
| Production Companies | |
| Box Office |
Revenue: $0
Budget: $0 |
| Updates |
Updated: Jan 30, 2026 Entered: Apr 30, 2024 |
| Name | Character |
|---|---|
| Douglas Rushkoff | Self |
| Christina Aguilera | Self |
| Greg Berlanti | Self |
| Jessica Biel | Self |
| Adam Carolla | Self |
| Fred Durst | Self |
| Malcolm Gladwell | Self |
| Carson Daly | Self |
| Lewis Goldstein | Self |
| Shaggy 2 Dope | Shaggy 2 Dope |
| Brian Graden | Self |
| Tom Green | Self (archive footage) |
| Jimmy Iovine | Self |
| Jimmy Kimmel | Self (archive footage) |
| Jamie Madrox | Self |
| Robert McChesney | Self |
| Mark Crispin Miller | Self |
| Monoxide Child | Self |
| Neal H. Moritz | Self |
| Ann Powers | Self |
| Robin Quivers | Self (archive footage) |
| Dave Sirulnick | Self |
| Britney Spears | Self (archive footage) |
| Howard Stern | Self (archive footage) |
| Violent J | Self |
| Name | Job |
|---|---|
| Ann Collins | Editor |
| Rachel Dretzin | Writer |
| Barak Goodman | Director |
| Buddy Squires | Director of Photography |
| Name | Title |
|---|---|
| Barak Goodman | Producer |
| Sam Bailey | Producer |
| Rachel Dretzin | Producer |
| Organization | Category | Person |
|---|
Popularity History
| Year | Month | Avg | Max | Min |
|---|---|---|---|---|
| 2024 | 4 | 2 | 5 | 1 |
| 2024 | 5 | 4 | 7 | 2 |
| 2024 | 6 | 3 | 6 | 1 |
| 2024 | 7 | 3 | 6 | 1 |
| 2024 | 8 | 2 | 5 | 0 |
| 2024 | 9 | 2 | 4 | 1 |
| 2024 | 10 | 1 | 3 | 1 |
| 2024 | 11 | 1 | 3 | 1 |
| 2024 | 12 | 1 | 5 | 1 |
| 2025 | 1 | 2 | 6 | 1 |
| 2025 | 2 | 1 | 2 | 1 |
| 2025 | 3 | 1 | 1 | 1 |
| 2025 | 4 | 2 | 3 | 1 |
| 2025 | 5 | 2 | 3 | 1 |
| 2025 | 6 | 1 | 2 | 1 |
| 2025 | 7 | 0 | 0 | 0 |
| 2025 | 8 | 0 | 1 | 0 |
| 2025 | 9 | 1 | 1 | 0 |
| 2025 | 10 | 1 | 2 | 0 |
| 2025 | 11 | 2 | 3 | 1 |
| 2025 | 12 | 1 | 4 | 0 |
| 2026 | 1 | 1 | 4 | 0 |
| 2026 | 2 | 0 | 1 | 0 |
Trending Position