| Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance. | |
| Release Date: | Jul 13, 2024 |
|---|---|
| Director: | Peng Damo, Yan Fei |
| Writer: | Peng Damo, Yan Fei, Lin Bingbao |
| Genres: | Comedy |
| Keywords | 家庭关系 |
| Production Companies | China Film Group Corporation, New Classics Media, Youku, Alibaba Pictures Group, Wanda Pictures, Tencent Penguin Pictures, Shanghai Ruyi Film & TV Production, Fun Age Pictures, Horgos Coloroom Pictures, Zhejiang Hengdian Film Production, 西虹市影视文化, Tianjin Maoyan Weiying Culture Media, 海口西虹胡同影视文化有限公司, 长影时代传媒股份有限公司, 海南乐镜影视文化传媒有限公司, 蜃景影视文化传播（海口）有限公司, 安徽文逸影视文化传媒有限公司, 吉林省石头剪刀布传媒有限公司 |
| Box Office |
Revenue: $422,307,398
Budget: $0 |
| Updates |
Updated: Feb 03, 2026 Entered: Feb 03, 2026 |
![International Trailer [Subtitled]](/extra_thumbs/5a-S4dDMsT4.jpg)
| Name | Character |
|---|---|
| Teng Shen | Ma Chenggang |
| Ma Li | Chunlan |
| Shi Pengyuan | Ma Jiye |
| Sa Rina | Grandma |
| Xiao Bochen | Young Ma Jiye |
| Zhang Zidong | Ma Dajun |
| Jackie Li | Zhang Feifei |
| Wei Xiang | Teacher Wei |
| Jia Bing | Boss Jia |
| Yu Yang | Cellphone Store Owner |
| Li Zongheng | Host |
| Sun Guiquan | Bodyguard Sun |
| Yang Wenzhe | Bodyguard Yang |
| Zhao Fengxia | Grandma |
| Ma Wenbo | Grandpa |
| Chen Bing | Uncle Zhou |
| Luo Jia | Chef Wang |
| Qu Shuang | Nanny Aunt Wang |
| Liu Jian | Coach Yu |
| Ding Liuyuan | Teacher Ding |
| Wang Chengsi | Butcher Shop Owner |
| Zhang Yiming | Football Player |
| Tao Liang | Funeral Director |
| Danny Ray | Peter Ma |
| Yu Jian | Orthopedic Wang |
| Ma Chi | Driver |
| Alona Sydorenko | English Teacher |
| Mekael Turner | English Teacher |
| Rudy van Gelderen | Greengrocer / English Teacher |
| Zhou Qingyun | Childhood Jia Qiqiang |
| Name | Job |
|---|---|
| Peng Damo | Writer, Director |
| Rui Zhong | Editor |
| Yan Fei | Writer, Director |
| Lin Bingbao | Writer |
| Li Hua | Costume Designer |
| Fei Peng | Original Music Composer |
| Sun Ming | Director of Photography |
| Name | Title |
|---|---|
| Talent Zhang | Co-Producer |
| Sinla Zhang | Co-Producer |
| Organization | Category | Person |
|---|
Popularity History
| Year | Month | Avg | Max | Min |
|---|---|---|---|---|
| 2024 | 6 | 2 | 4 | 1 |
| 2024 | 7 | 21 | 41 | 4 |
| 2024 | 8 | 32 | 58 | 19 |
| 2024 | 9 | 49 | 77 | 24 |
| 2024 | 10 | 49 | 141 | 27 |
| 2024 | 11 | 21 | 34 | 13 |
| 2024 | 12 | 17 | 28 | 9 |
| 2025 | 1 | 13 | 17 | 9 |
| 2025 | 2 | 10 | 15 | 2 |
| 2025 | 3 | 5 | 16 | 1 |
| 2025 | 4 | 1 | 2 | 1 |
| 2025 | 5 | 1 | 2 | 1 |
| 2025 | 6 | 1 | 2 | 1 |
| 2025 | 7 | 1 | 1 | 1 |
| 2025 | 8 | 2 | 4 | 1 |
| 2025 | 9 | 3 | 4 | 2 |
| 2025 | 10 | 3 | 4 | 2 |
| 2025 | 11 | 3 | 4 | 2 |
| 2025 | 12 | 3 | 5 | 2 |
| 2026 | 1 | 4 | 8 | 1 |
| 2026 | 2 | 2 | 2 | 1 |
Trending Position
| Year | Month | High | Avg |
|---|---|---|---|
| 2026 | 2 | 804 | 883 |